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Adsense Frequently Asked Questions
We receive questions all the time about Adsense, and how our
keywords list can help you. We've kept a list of the more common
questions, and will update the list as we receive more questions.
What fraction of click through
income does Google pay out?
Google does not specify
what percentage of a click through it provides its
publishers. It does make sense however for Google to make it
generous enough to keep publishers happy. One rumour
has it pegged at around 68% for publishers and 32% for
Google. However, there are no official numbers from Google.
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