Adsense Frequently Asked Questions

We receive questions all the time about Adsense, and how our keywords list can help you. We've kept a list of the more common questions, and will update the list as we receive more questions.

What fraction of click through income does Google pay out?

Google does not specify what percentage of a click through it provides its publishers. It does make sense however for Google to make it generous enough to keep publishers happy.  One rumour has it pegged at around 68% for publishers and 32% for Google. However, there are no official numbers from Google.

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